A Study on Users' Awareness of Moving-Picture ADS in Movinf-Picture Contents with Different Online Media Charateristics
نویسندگان
چکیده
Internet plays an important role in our lives and the number of internet users keeps increasing. As internet users are exposed to ads from online media while not knowing, advertising market’s interest in video digital ads increases. Thus, this study comparatively measured effects of video digital ads inserted in news-related video digital contents of media companies and those of video digital ads inserted in video digital contents of professional video digital UCC (User Created
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